ADVERTISING

from Fancyclopedia 2

Both classified and display ads are published in fanzines, tho convention booklets have more than all other fan publications (except Adzines) put together. (Adzines are simply fanzines which exist as a medium for advertisements; other material may be included without changing the nature of the zine.) Want ads are often placed to fill gaps in a collection, or for rare items. For sales include the same thing, sometimes offering an entire collection; and a good deal of trade results from these and swap ads. There are also advertisements of stickers, stationery, odd typeribbons, organizations, fan gatherings and all sorts stuff.

Mention should be made of the humorous fake advertisements of Lowndes, Danner, Grennell and others. Lowndes and Danner imagine a capitalistic future and offer remedies for horrible new maladies, books on spicy customs of ETs, begging ads for unlikely charities, industrial novelties from the United Vacuum Fabricating Machinery Works, ktp.